CasinoCanada is in search of a skilled Head of PR to become part of our dynamic team. In this critical role, you will significantly impact the establishment and enhancement of our brand’s reputation while also boosting engagement and awareness in a fast-changing environment.
Requirements
- Advanced+ proficiency in English
- Candidates should have a background in digital PR or journalism.
- You need to exhibit strong collaborative and communication capabilities, enabling you to work well with various departments and professionals, such as content creators, marketers, and product managers.
- An outgoing personality with outstanding networking abilities is essential.
Responsibilities
- You will need to develop and execute efficient digital PR plans that will improve our brand’s visibility and standing in the market.
- It's important to build and nurture connections with key players in the digital media space, including online journalists, bloggers, and industry leaders.
- You will be tasked with drafting and distributing persuasive pitches to website owners, authors, editors, and other media personnel to gain valuable online press visibility.
- Maintaining an extensive media contact database and developing targeted contact lists for our outreach efforts is part of your responsibilities.
- You should be able to identify the right influencers to work with on campaigns, negotiate compensation, and evaluate the quality of their content.
- Collect performance metrics from PR campaigns and leverage these insights to refine future outreach strategies.
- Work alongside content and design teams to develop compelling media kits and engaging content for our campaigns.
- You will be responsible for arranging interviews with online publications and coordinating opportunities for business profiling.
- Utilize essential metrics such as impressions, click-through rates, social shares, and sales figures to assess the success of digital campaigns and prepare detailed reports.
Benefits
- This is your chance to collaborate with one of the leading affiliate teams globally and join a group of skilled and passionate individuals committed to providing exceptional experiences for our customers.
- Competitive salary package
- We offer continuous training and professional development initiatives aimed at fostering your growth and success in this position.