Modifications to Regulations for Online Casinos Operating in Ontario

Moving forward, the use of animated characters, social media personalities, and famous figures in advertisements on print, television, social media, or radio is banned. Any content deemed attractive to minors may lead to the revocation of an operating license.

Additional regulations include limitations on gambling ads near educational institutions, although athletes can still appear in campaigns promoting responsible gambling.

In a statement made last August, Tom Mungham, the then-registrar and CEO of the AGCO, remarked: 'Young people are significantly influenced by the athletes and celebrities they admire. Consequently, we are implementing stricter measures to safeguard Ontario's youth by prohibiting these prominent figures from endorsing online betting.'

Camille Quenneville, a representative from the Canadian Mental Health Association (CMHA), described it as a pivotal step in modern regulatory practices : 'With the rise of gamification in online gambling, young individuals are particularly vulnerable to harm related to gambling. These new restrictions represent an essential first move in the necessary regulatory response to the concerning trends in online gambling among Ontario's youth.'

Bunchberry Limited, Mobile Incorporated Limited, and LeoVegas have recently faced penalties from the AGCO, each incurring fines of $70,000 after being found guilty of offering unapproved games on their platforms.

The AGCO, recognized as a leading authority in iGaming, was founded in 1998. As a provincial regulatory body, it reports to the Ministry of the Attorney General (MAG) and is tasked with overseeing the alcohol, gaming, horse racing, and cannabis retail sectors with a focus on public welfare.

In recent years, Ontario's perspective on gambling has been evolving.

From 1892 until as recently as 2022, gambling had been entirely banned, except in limited cases. However, as government officials recognized the significant tax revenue potential, efforts were made to legalize gambling.

Moreover, within its first year of operation, the online gambling and sports betting sectors in Ontario generated approximately $761 million in tax revenue for the government , and an estimated contribution of $1.6 billion to the provincial GDP—a figure projected to climb to $7 billion over the next decade as per a Deloitte report.

The revenue obtained by the province from taxes on online casinos in Ontario and through gambling-related penalties can be reinvested into critical infrastructure initiatives, public services, and various other projects.

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