NorthStar Gaming's player acquisition juggernaut continues to trundle forward thanks to a recently announced deal with BettorView, a technology and marketing services provider that supplies sports betting content, helping drive engagement between the punter and the operator.
This collaboration, finalized at the end of the previous year, is projected to significantly increase player recruitment for NorthStar Gaming, contributing to the buzz surrounding the company following some encouraging financial reports for the third quarter.
Michael Moskowitz, the CEO of NorthStar Gaming, shared his thoughts: \"By collaborating with BettorView, we aim to accelerate the growth of our player community while also raising our brand's visibility among key demographics. The hospitality sector offers an excellent opportunity to connect with potential bettors, especially those tuning in to live sports in a social setting.\"
Expressing his enthusiasm about the partnership and what BettorView can contribute to NorthStar Gaming, BettorView's CEO Javier Vargas stated: \"Our cutting-edge technology enables our gaming and venue partners to personalize and adapt content so that it resonates with sports enthusiasts, while simultaneously educating them about sports betting and responsible gaming practices. As a proudly Canadian gaming brand rooted in Ontario , we are excited to connect with local sports fans alongside NorthStar.\"