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NorthStar Gaming is advancing its capabilities thanks to the agreement with BettorView.

a handshake on the puzzle screenNorthStar Gaming's player acquisition juggernaut continues to trundle forward thanks to a recently announced deal with BettorView,  a technology and marketing services provider  that supplies sports betting content, helping drive engagement between the punter and the operator.

This collaboration, finalized at the end of the previous year, is projected to significantly increase player recruitment for NorthStar Gaming, contributing to the buzz surrounding the company following some encouraging financial reports for the third quarter.

Michael Moskowitz, the CEO of NorthStar Gaming, shared his thoughts: \"By collaborating with BettorView, we aim to accelerate the growth of our player community while also raising our brand's visibility among key demographics. The hospitality sector offers an excellent opportunity to connect with potential bettors, especially those tuning in to live sports in a social setting.\"

Expressing his enthusiasm about the partnership and what BettorView can contribute to NorthStar Gaming, BettorView's CEO Javier Vargas stated: \"Our cutting-edge technology enables our gaming and venue partners to personalize and adapt content so that it resonates with sports enthusiasts, while simultaneously educating them about sports betting and responsible gaming practices. As a proudly Canadian gaming brand rooted in Ontario , we are excited to connect with local sports fans alongside NorthStar.\"

What Advantages Does BettorView Offer?

This company is widely recognized for its ability to capture and maintain customer engagement , providing insights, betting updates, and exclusive deals through affiliated operators as patrons enjoy food and drinks while watching live sports.

BettorView is considered a pioneer in the industry, being the first to introduce a plug-and-play solution that delivers players timely updates on live sporting events. Essentially, when someone is seated in a bar or a betting venue in Canada or the U.S. enjoying a wager on a significant match, chances are they are tracking the action through BettorView's technology.

Real-time statistics such as possession, shots on goal, and player interactions are presented alongside current odds from the relevant operator. This integration forms a comprehensive betting experience for enthusiasts.

Acquisition Efforts to Fortify NorthStar Gaming's Position in Canada

This announcement aligns with an exciting end-of-year briefing from Moskowitz during a call with investors and analysts.

The launch of NorthStarBets.com across Canada, a collaboration with the renowned British gaming firm Playtech, along with promising metrics like increased average deposits, casino turnover, and GGR attributed to the insights utilized by our players, has stirred optimism for NorthStar Gaming despite intense competition in the market.

The implementation of NorthStarBets.com has proven particularly successful – according to a Q3 report, total wagers saw a remarkable 140% year-on-year increase, while gross gaming revenue jumped by 120% in Q3 2023 compared to the preceding quarter.

Other Partnerships with BettorView

NorthStar Gaming joins an array of established brands collaborating with BettorView.

Their previously successful collaboration with Hooters leading up to the 2020 Super Bowl exemplifies the potential advantages BettorView can provide to NorthStar Gaming, a company that has built strong ties with sports bars and betting facilities.

In Hooters locations across Indiana, New Jersey, and Pennsylvania, they installed screens displaying betting odds from NorthStar Gaming's rival BetRivers along with in-game statistics.

This strategic move led to a spike in customer activation and retention for BetRivers before one of the year's most significant sporting events.

Other associates include the Philadelphia 76ers, Bowlero, and Caesars Entertainment.

The Future of Sports Betting Might Come With a Side of Fries

A crucial driving factor behind this agreement is NorthStar Gaming's desire to enhance both customer acquisition and retention. They have pinpointed the social sports betting environment as a viable target area.

During the 2020 SBC Digital Summit North America, Seth Schorr, the CEO of Fifth Street Gaming, forecasted that future sports-betting venues would trend more towards the atmosphere of sports bars.

As the leader of a hospitality and casino management firm known for operating the Downtown Grand in Las Vegas, he remarked: \"I think some casinos and venues should scale down to become more intimate, resembling sports bars rather than traditional sportsbooks. I believe that upcoming sportsbooks will increasingly emulate the sports bar atmosphere incorporating technology like kiosks and odds displays, along with trained staff to assist bettors in placing bets.\"

There is ample evidence suggesting that Mr. Schorr's predictions are coming to pass – and NorthStar Gaming is taking advantage of this trend to enhance its brand.

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Dmitry Rogalchuk
With over 5 years of expertise in iGaming, Dmitry Rogalchuk heads a content team at CasinoCanada, ensuring that every piece on the CasinoCanada website is both informative and engaging for our audience.
Former Head of Content
The University of British Columbia
MBA in Business Administration, specializing in Digital Marketing and Business Analytics.
    Expert in:
    • Content Management
    • Latest News in IGaming
    • Gambling Industry Knowledge

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