The CEO of NorthStar Gaming Talks About the Brand's Success in Canada.

Updated:17.01.2024

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In a conference call with financial analysts and investors, Michael Moskowitz delivered an inspiring message, providing reassurance to stakeholders that the company is on track for success in 2024.

Operating under a license from the Alcohol and Gaming Commission of Ontario (AGCO), NorthStar Gaming made significant strides in 2023, particularly with the nationwide launch of NorthStarBets.com. Previously limited to a specific area, the platform is now accessible throughout Canada following regulatory updates. available in Ontario He indicated to those on the line that they have a strong foothold in Canada, saying, \" The market is tremendous. Ontario, being the largest province, became regulated in April 2022 . We commenced operations in Ontario in May 2022 and unveiled our brand to the rest of Canada by November.\"

"Our offerings are developed in collaboration with leading gaming and technology partners in the industry. This not only gives us a distinctive business strategy but also revolutionizes the way we present our content.\"

Mr. Moskowitz referred to a collaboration with

- earlier this year, NorthStar Gaming finalized a strategic investment with a slot machine developer in a deal valued at C$12.25 million . As part of this arrangement, Playtech will be instrumental in enhancing online operations, providing managed services, and supporting market growth. British gaming giant Playtech What Contributes to Its Success?

collaboration of NorthStar Gaming and BettorView

At the end of November 2023, the company revealed an alliance with BettorView , noted as the only multi-channel marketing and technology provider in the sports betting field according to its website. responsible gaming practices .

During this announcement, Mr. Moskowitz remarked: \"Teaming up with BettorView will bolster the growth and outreach of the NorthStar Bets player community while also raising brand visibility among key audiences.\"

BettorView's CEO Javier Vargas stated: \"Our technology empowers gaming and venue collaborators to tailor and localize content to genuinely connect with sports enthusiasts while also educating them about sports betting and responsible gambling practices.\"

In the investor call, Moskowitz emphasized the strategy of tailoring and personalizing their offerings: \"When it comes to standing out, there are two key aspects to consider. First, our distinctive insights which facilitate a custom content generation engine coursing through the lifecycle of our product. It zeroes in on local markets and is entirely Canadian. \"

This strategy appears to be yielding positive results in terms of turnover and player interaction. Moskowitz noted an increase in \"average deposits and notable casino turnover, with GGR benefiting from players engaging with our insights-driven content.\"

However, he maintains that there is still much opportunity available, expressing confidence that NorthStar Gaming will play a significant role in the competition: \"We maintain a realistic outlook on market expectations... We anticipate capturing a considerable share of the 20% of the market. \"

Market Expectations Kept In Check

He also introduced the idea of incorporating NorthStar Gaming's own branded table games into their offerings, mentioning that initial testing of a prototype with online users has yielded \"very encouraging\" feedback.

According to their website, NorthStar Gaming serves as a \"trusted, consistent source of guidance for Ontarians seeking a dependable gaming experience.\"

Who Are NorthStar Gaming?

The company prides itself on delivering top-notch customer service and unique content designed to boost user engagement and satisfaction as an operator.

They collaborate closely with the Responsible Gaming Commission (RGC) to implement top-tier protective measures for their players.

Achievements and Honors for NorthStar Gaming

At the close of 2023, NorthStar Gaming received a Bronze Award from the Canadian Marketing Association (CMA) for Innovative Media in Consumer Products & Services and a Silver Award for Fan Engagement in Product/Service at the Clio Sports Awards.

The latter accolade recognized their innovative campaign to support the Canadian men's soccer team during the 2022 World Cup, encouraging fans to take a 90-minute \"statutory holiday\" to cheer for Les Rouges during their matches.

Upon collecting the award, Dante Anderson, VP of Marketing at NorthStar Gaming, remarked: \"It’s common knowledge that Ontario has a vibrant and passionate soccer fanbase; the 90-minute holiday effectively engaged and united soccer lovers as we celebrated Canada’s momentous return to the global stage.\"

"We are excited to receive recognition for our creative media initiatives and fan engagement techniques. At NorthStar Gaming, we believe in transcending traditional limits to provide our audiences with extraordinary experiences.\"

What Contributes to Canada's Exciting Growth Potential in Online Gaming?

First and foremost, Canada boasts a robust regulatory environment for online gambling, which instills confidence and stability for companies. Stringent laws govern the operations of online casinos and sportsbooks, ensuring fair gaming and protecting the rights of players. This regulatory framework fosters a trustworthy climate for businesses, making it an appealing market.

Secondly, Canada enjoys a high rate of internet access, with over 90% of its citizens online. This creates a highly profitable environment for

, as there exists a vast potential customer pool to engage with. online gambling companies Additionally, Canada's population is both tech-savvy and relatively affluent , making it an attractive demographic for online gambling companies. With easy access to technology and disposable income, Canadians are more inclined to participate in online gambling, thereby propelling the industry's growth.

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