Our discussion with Roman illuminated the critical elements that are fueling the swift expansion of Immerion Partners, the hurdles encountered while striving to maintain an edge in the market, and the deliberate strategies employed to prioritize player safety.
Q: Hi Roman! Could you introduce yourself to our audience and elaborate on your responsibilities as Head of Affiliates at Immerion Partners?
A: Hi there! My name is Roman Guzikov, and I serve as the Head of Affiliates at Immerion Partners. In my position, I oversee our affiliate initiatives and collaborate closely with our partners to drive business growth. My responsibilities encompass crafting affiliate strategies, nurturing relationships with our affiliates, and ensuring our program stays competitive within the rapidly evolving iGaming environment.
Q: Can you share how your journey with the company began and what aspects of your role you enjoy the most?
A: I recently joined Immerion Partners in 2024, motivated by the chance to develop an affiliate program from scratch. What I find most rewarding about my role is the dynamic nature of the iGaming industry and the opportunity to interact with a variety of affiliates globally. Each day presents fresh challenges and exciting paths for innovation.
Q: How difficult is it to distinguish yourself from competitors these days?
A: Distinguishing ourselves in the current iGaming market is definitely a considerable challenge. With over 6,000 games from more than 80 providers, our aim is to deliver a wide-ranging and top-tier gaming experience. Our distinct 'Engine of Fortune' feature which offers rewards and cashback plays a key role in our differentiation. Additionally, we promote a crypto-friendly model alongside a user-centric interface to attract contemporary players.
Q: What obstacles has Immerion Partners encountered in the iGaming arena this past year, and how have you tackled them?
A: A major challenge has been navigating the intricate regulatory frameworks in various jurisdictions. We've invested in specialized compliance teams and RegTech solutions to ensure adherence to rapidly evolving regulations. Cybersecurity has also required significant attention, especially with a 64% rise in iGaming fraud between 2022 and 2024. To combat this, we have implemented stringent security measures, including multi-factor authentication and comprehensive encryption to safeguard our players.
Q: Could you discuss the unique features that will help you secure a leading position in the online casino market?
A: Our strong emphasis on cryptocurrency sets us apart, providing players with increased confidentiality and quicker transactions. We have also introduced AI-driven technologies to create tailored gaming experiences and improve fraud detection. Our ongoing 20% cashback offer and the 'Engine of Fortune' feature continually deliver value to our players. Furthermore, our extensive selection of over 6,000 games from premier providers ensures that all player preferences are met.
Q: Which accomplishments of your company are you most proud of?
A: We take great pride in our rapid progress since our launch in 2023. Within a year, we have created a platform featuring over 6,000 games sourced from 77 game developers. Our commitment to driving innovation is clearly demonstrated by our adoption of blockchain technologies and AI-infused systems.
Q: How do you work to retain and reinvigorate players on your platform?
A: Player retention is essential in our field. We utilize AI analytics to craft personalized retention strategies. Our loyalty program provides continuous rewards for regular players. Furthermore, we prioritize updating our game library regularly, fostering community engagement through new features, and ensuring excellent customer support to keep players actively involved.
Q: What strategies do you have in place to promote responsible gaming while offering an innovative and enjoyable player experience?
A: We take responsible gaming very seriously. Our systems powered by AI help identify signs of problem gambling. Players have the ability to set deposit limits, opt for self-exclusion, and utilize self-assessment tools. Additionally, we offer features that track player activity to help them monitor their time and spending. Our commitment to security is underscored by advanced encryption technologies we employ.
Q: What trends do you anticipate will strengthen within the iGaming industry, and how do these align with your future company plans?
A: We foresee ongoing growth in mobile gaming, live casino experiences, and blockchain-integrated gaming.
The adoption of VR and AI technology is expected to transform the player experience. Emerging markets, particularly in Africa and Southeast Asia, also show promise. Our future plans are aligned with these trends: we are focusing on optimizing for mobile, expanding our live casino options, and exploring VR possibilities. Additionally, we aim to solidify our presence in the cryptocurrency gaming sector and penetrate new regulated markets.
Q: In closing, what message would you like to share with loyal players of Immerion Partners and those contemplating joining?
A: To our devoted players, thank you for your trust and support. We are determined to continually enhance your gaming experience and offer unmatched value in the industry. For those thinking about joining, we warmly invite you to explore our extensive game offerings, innovative features, and player-focused philosophy. At Immerion, we pledge to provide a safe, enjoyable, and rewarding online gaming experience for every player.
