Driving Innovation at Gypsy Partners: An Interview with Peter Jermakov

Our comprehensive conversation with Peter shed light on the current market dynamics necessary for the brand to thrive in the iGaming sector and the everyday hurdles his team faces.

Q: Greetings! Could you please introduce yourself and share your background and how you became part of Gypsy Partners?

A: Honestly, I joined Gypsy Partners nearly a year ago, and it has been the most rewarding experience in my professional life. Prior to this, I was involved in managing dental clinics in Lithuania and Germany – yes, it sounds strange, from dental care to online traffic management. It wasn't a straightforward change, but I discovered that a little bravery and a good sense of humor can open doors.

The founders at Gypsy Partners didn’t just welcome me – they embraced me wholeheartedly, rolled out a red carpet, and said, 'Welcome aboard!' From the very start, I felt uplifted by everyone, including the team, stakeholders, and our partners. In less than a year, I transitioned from being the newcomer to a team lead, learning all about this exhilarating and fast-paced industry.

What captivates me the most? This business is akin to a challenging game of Tetris where the pieces are always changing, and just as you think you have it figured out, a new challenge emerges. But that unpredictability is what keeps me coming back. I often say, 'In iGaming, if you take your eyes off the ball for even a second, you’re the rookie all over again – and I thrive on that excitement!'

Q: Can you describe a typical workday for you as a Growth Team Lead at Gypsy Partners?

A: A typical day? Now that's a laugh – no day is ever typical! Each day offers its own set of surprises, and I thrive on that enigma. My job resembles that of a first-responder for the team – always at the ready, willing to step in and resolve issues in an instant. Need a tracking link in the wee hours? I’m your go-to guy. Can’t recall your login? I’ve got your back… again.

On most days, I juggle the needs of our partners, the objectives of my team, and the overarching company strategy. Whether I’m diving deep into analytics, brainstorming new campaigns, or quelling fires, I’m fully committed. Let’s say that I have formed a strong bond with my coffee maker – it’s my trusty companion through this around-the-clock journey.

Q: As an Affiliate Manager, what tactics do you utilize to establish lasting partnerships with affiliate collaborators?

A: It’s all about the long-term vision. Building relationships is fundamental to our industry, and my approach is grounded in authenticity. I invest time in understanding my partners, their aspirations, and what drives them. From there, we aim to co-create something that benefits us both.

I prioritize openness and ongoing communication – sometimes that takes the form of performance reports, while other times, it’s simply reaching out to say, 'How’s everything going?' When you treat people with dignity and genuinely invest in their success, they tend to stick around. My partners have taught me invaluable lessons, and I'm incredibly thankful for that!

Q: Gypsy Partners competes in the online gambling space. What methods do you employ to distinguish your brand in such a crowded market?

A: Let’s be real: distinguishing yourself in the iGaming sector is akin to being the most spirited child on a playground filled with extroverts – it’s quite a challenge. At Gypsy Partners, we emphasize:

• Creativity : We continually seek innovative ways to attract traffic. It’s essential to think beyond conventional boundaries while also understanding traditional frameworks.
• Data-Informed Choices : If the data doesn’t back a decision, we generally hold off – well, most of the time!
• Tailored Support : Every affiliate partner is unique, so we customize our approach to ensure they feel valued (which they truly are).

More importantly, it’s about being genuine. We aim to build partnerships, not just perform transactions. A dash of humor also never goes amiss; people tend to remember you when you make them smile!

Q: With numerous brands in your portfolio, how do you manage your time across various affiliate relationships in different markets?

A: Prioritization is one of my key skills. I start by identifying what will yield the most significant results. Anything that has the potential for return on investment gets my focus. With over 12 brands within highly competitive markets, I strive to keep everything moving along smoothly.

Navigating all of this requires a blend of strategy and perhaps a bit of matcha. I rely on data to steer my decisions, delegate tasks when possible, and ensure that no partner feels overlooked. And when I need some reassurance, I just remind myself: Rome wasn’t built in one day, but I bet their project manager worked tirelessly to make it happen!

Q: What major hurdles do you face in affiliate marketing, particularly in the iGaming sector, and how do you tackle them?

A: Where do I even begin? The iGaming landscape is filled with obstacles such as:

• Regulatory Changes: Just when you think you've got compliance all figured out, another regulation appears. It’s like navigating a neverending game of Monopoly with constantly updated rules.
• Quality of Traffic: Not every click holds the same value. Ensuring that partners attract the right audience is an ongoing struggle.
• Intense Competition: The market is bustling, with everyone vying for attention, shouting, 'Choose me!'

How do I manage it? By remaining adaptable, innovative, and well-informed. Plus, having a strong team makes a huge difference – when we face challenges collectively, nothing feels unachievable.

Q: How do you keep up with industry trends and evolve your affiliate marketing strategy to align with them?

A: I tend to absorb information like a sponge. Since I don’t drink alcohol, I stay sharp and connect with as many people as I can at events. Being inquisitive is crucial – the moment you believe you know it all is precisely when you’ll lag behind.

I’m also unafraid of trying new approaches. Often, the best method to stay at the forefront is to take a chance on something novel. If it works out, fantastic! If it doesn’t, well, that’s part of the narrative for the next conference.

Q: How does Gypsy Partners uphold transparency and trust with its affiliate partners, especially given the diverse regulations across different countries?

A: Trust plays a pivotal role in this industry. We are upfront with our partners regarding what we can deliver and what we expect in return. Our reports are straightforward, our contracts are solid, and we avoid using convoluted jargon.

When regulations shift, we don’t just adapt; we ensure our partners are kept in the loop every step of the way, fostering a proactive approach to create confidence in our collaborations.

Q: Looking ahead, what trends do you foresee impacting the future of affiliate marketing in the iGaming space, and how is Gypsy Partners preparing for these developments?

A: We at Gypsy Partners are not merely readying ourselves for the future – we’re actively shaping it. With our ability to foresee emerging trends, a few ace strategies tucked away, and our willingness to pivot as needed, we aim to remain leaders while others are still trying to catch up.

As we say, 'Why simply predict the future when you can create it? But don’t worry, predicting it is also our forte.'😊