What happens when two giants of their respective fields team up? We could be about to find out.
BetMGM, a leading betting entity, is reportedly in talks with Elon Musk, the owner of X (formerly Twitter), to incorporate their betting platform into X, thus providing users in compliant regions with enhanced betting experiences.
As per the alleged agreement, live betting odds and promotional links would connect users directly to the BetMGM website, although specific details of the contract remain undisclosed.
There is a sense of optimism surrounding this partnership, with hopes that it will be finalized and operational ahead of the Super Bowl in mid-February. This major sporting event captivates millions of fans globally, presenting unmatched exposure to those interested in American Football betting.
While this agreement may not significantly alter the estimated 50% drop in revenue for X since 2021, it could indicate a shift towards enabling consumer businesses to promote their offerings on the platform in the future.
This could mark a pivotal moment for the company as it strives to recover and enhance its financial status.