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Reports suggest that Elon Musk's platform X is negotiating a partnership with BetMGM.

Elon Musk and BetMGM iconWhat happens when two giants of their respective fields team up? We could be about to find out.

BetMGM, a leading betting entity, is reportedly in talks with Elon Musk, the owner of X (formerly Twitter), to incorporate their betting platform into X, thus providing users in compliant regions with enhanced betting experiences.

As per the alleged agreement, live betting odds and promotional links would connect users directly to the BetMGM website, although specific details of the contract remain undisclosed.

There is a sense of optimism surrounding this partnership, with hopes that it will be finalized and operational ahead of the Super Bowl in mid-February. This major sporting event captivates millions of fans globally, presenting unmatched exposure to those interested in American Football betting.

While this agreement may not significantly alter the estimated 50% drop in revenue for X since 2021, it could indicate a shift towards enabling consumer businesses to promote their offerings on the platform in the future.

This could mark a pivotal moment for the company as it strives to recover and enhance its financial status.

What is BetMGM?

BetMGM, created within MGM Resorts International, is recognized as one of the leading entities in the gaming and entertainment sector . The company has undergone various ownership transformations and mergers before officially rebranding as BetMGM in 2018.

Currently, BetMGM operates as a collaboration between MGM Resorts International and GVC Holdings, one of the premier sports betting and gaming organizations in the globe. They manage both physical casinos and online gaming platforms, providing sports betting services across numerous US states.

The latest financial reports for the company have been exceptionally promising, indicating net revenues ranging between $1.80 billion and $2.00 billion. This success positions the company to operate independently from 2024, without reliance on its venture partner Entain.

Their objective is to capture a 25% share of the US market. Presently, they possess around 17% of the North American market, ranking just behind FanDuel and DraftKings. Their growth can be attributed in part to partnerships with recognized figures like Chris Rock and Jamie Fox, who have helped market the brand to audiences in both the UK and the US.

Who is Elon Musk?

Elon Musk is an entrepreneur, inventor, and investor originally from South Africa. He is notably recognized for his significant contributions to multiple fields, including aerospace, electric vehicles, and sustainable energy. Born in Pretoria in 1971, Musk relocated to Canada at the age of 17 to pursue education at Queen's University, before transferring to the University of Pennsylvania, where he earned degrees in physics and economics.

In 1995, he co-founded Zip2, a web software venture, which was later acquired by Compaq for $307 million. He subsequently launched X.com , which evolved into PayPal, a company sold to eBay for $1.5 billion in 2002. That same year, Musk established SpaceX with the aim of making space travel and exploration more affordable and accessible. In 2004, he took on the role of majority shareholder and CEO of Tesla, Inc., a company that has significantly transformed the automotive landscape.

Musk's innovative mindset, resilience, and propensity for risk have positioned him as a key player in contemporary technology. He has been affiliated with numerous groundbreaking ventures, including the Hyperloop, a proposed high-speed transit system, and Neuralink, a company dedicated to advancing brain-computer interfacing. Neuralink has been in the spotlight recently, with Musk announcing the successful implantation of a chip into a living human brain, with hopes that it may eventually aid individuals with mobility challenges and paralysis.

His acquisition of Twitter has captured the interest of both his admirers and the general public. Since taking over the management of this 'global town hall', Musk has faced various critiques regarding his leadership, although he also has many loyal supporters who acknowledge the complexities of monetizing a platform that was approaching financial instability.

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Dmitry Rogalchuk
Dmitry Rogalchuk, who possesses over five years of experience in the iGaming sector, heads a content team at CasinoCanada, committed to ensuring that every piece of content on the site is both informative and engaging for our readers.
Former Head of Content
The University of British Columbia
Master of Business Administration - MBA, specializing in Digital Marketing and Business Analytics
    Expert in:
    • Content Management
    • Latest News in IGaming
    • Gambling Industry Knowledge

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